An ad has been pulled and an apology has been issues after the release of a new Popchips commercial that was meant to be funny.

In the ad, Ashton Kutcher plays a series of bachelors looking for love, including an Indian American named Raj complete with brown face makeup and a thick accent.

This character has created a lot of controversy, especially from Anil Dash a tech entrepreneur who shared his thoughts on his website.

"I can't imagine I have to explain this to anyone in 2012, but if you find yourself putting brown makeup on a white person in 2012 so they can do a bad 'funny' accent in order to sell potato chips, you are on the wrong course."

Ashton Kutcher’s camp has yet to comment, but Keith Belling, founder and CEO of Popchips posted this message on their website.

"We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view. Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended."

Ashton Kutcher has worked with Popchips since 2010 as “president of pop culture.”